The Consumer Research team within 84.51° uncovers the “why” that complements the deep behavioral understanding 84.51° uniquely delivers. Our focus is uncovering the “Why,” integrating it with the “What,” and turning these insights into human stories and business recommendations that compel actions to be taken that delight our customers in ways no other retailer can. We strive to consistently bring this human understanding to the business and serve as a strategic partner to leaders at 84.51°, Kroger, and our clients.
A Senior Research Analyst, Consumer Research is accountable for supporting the creation and execution of research products. This includes completing specific elements from a product roadmap and building the process into a research product, conducting QA on product iterations, sharing feedback on product innovation and independently executing existing products. Leveraging products will allow us to reduce the time spent on similar business questions and put those resources towards work that drives the most value to the business.
Serve as a passionate, vocal champion for customers across 84.51° and Kroger
Advocate and encourage adoption of research platforms/tools/ways of working for standardization and improved speed of research
Contribute to functional innovation and continuous improvement based on business needs, with a grounding in academic and/or industry best practices
Support specific elements of a functional roadmap that establishes a suite of consumer research products designed with the business questions in mind and ensuring the ability to scale
Collaborate with lead researchers and leadership within the pillar to create and improve research products
Execute a research product that includes standard inputs/outputs across the research process (i.e. brief, survey/discussion guide, analysis code, deliverable, QA)
Support custom research requests as needed while products are being developed and established
QUALIFICATIONS, SKILLS, AND EXPERIENCE:
Understanding of the research process across both qualitative and quantitative methods with prior experience scoping and executing a variety of consumer research projects
Ability to leverage or learn one or more research related software/tools (e.g. SPSS, R, Python, Alteryx, Tableau, Qualtrics, SmartPLS, Lighthouse Studio, etc.)
Familiarity with various data types and exposure to effectively integrating disparate data sources to deliver insights
Experience in identifying opportunities to automate a process and doing so in a way that is scalable
Ability to identify business questions/needs that are candidates for a product approach
Strong interpersonal and communication skills
Strong analytical, problem solving and critical thinking skills
Ability to navigate a quickly evolving and at times, nebulous environment
Ability to work in a highly collaborative environment
Bachelor’s degree or equivalent, ideally in business, social sciences, psychology or analytics/statistics.