At 84.51°, Kroger Precision Marketing enables brands to deliver relevant messages, offers and experiences to their best consumers through direct-to-consumer communications, programmatic digital advertising and in-store activation.  As Director Agency Partnerships Account Executive within the Customer Communications Partnership Management Team, you will be responsible for driving sales revenue for Kroger Precision Marketing through the growth and development of agency partnerships. Your sales experience, coupled with your digital media & e-commerce industry expertise will foster strong agency relationships, ultimately driving incremental revenue for the company. 

To be successful in this role, you will be comfortable presenting to large groups; driving awareness at scale for Kroger Precision Marketing’s suite of media solutions.  You will also have the ability to drive sales through developing relationships and identifying the best KPM solution for your agency’s needs.

This job will focus on several key initiatives:

  • Collaboration and agency education across 84.51° divisions, specifically Partnership Management, Product Strategy & Innovation, Data Science and Engineering Teams
  • Establish KPM as a leading brand building and business driving platform in the eyes of all agency constituents
  • Develop and execute a customer-led strategy for growth for media agencies at local and regional level – including close collaboration with KPM leadership
  • Reach/exceed identified agency revenue goals
  • Responsible for working with fellow CPG Account Executives to drive CPG revenue for KPM
  • Partner with Account Manager to create a best-in-class process for working with agencies
  • Responsible for weekly agency meetings to promote and educate agency teams on new KPM offerings
  • Manage the total agency relationship with a focus on the C-Suite and Account Leads
  • Remain current on agency and advertiser expectations; digital media table stakes and industry demands
  • Be at the forefront of supporting the strategic development of KPM sales’ go to market strategy
  • Lead education and enablement of key agency functions including delivery of agency-wide summits / events
  • Attend digital media conferences and networking events

 

QUALIFICATIONS, SKILLS & EXPERIENCE

The right person will thrive in a fast-paced environment and must possess the following:

  • Minimum Bachelor’s degree
  • A minimum of 5 years of digital media and advertising sales experience
  • Proven results of driving and exceeding revenue targets
  • Ability to navigate agency teams and identify key influencers and champions
  • Excellent presentation skills and knowledge of the e-commerce, search and programmatic media landscape

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