Marketing Campaign Manager

Overview of 66degrees

66degrees is a leading consulting and professional services company specializing in developing AI-focused, data-led solutions leveraging the latest advancements in cloud technology. With our unmatched engineering capabilities and vast industry experience, we help the world's leading brands transform their business challenges into opportunities and shape the future of work.

At 66degrees, we believe in embracing the challenge and winning together. These values not only guide us in achieving our goals as a company but also for our people. We are dedicated to creating a significant impact for our employees by fostering a culture that sparks innovation and supports professional and personal growth along the way.

Overview of Role

As a Marketing Campaign Manager at 66degrees, you will be a key driver of our strategic marketing efforts. You will be responsible for the orchestration, management, and tracking of multi-channel B2B digital marketing campaigns to generate leads for our sales teams, increase brand awareness, and drive business growth. The ideal candidate is a data-driven marketer with a proven track record of successful campaign management and ROI tracking and a passion for leveraging data and technology to achieve optimal results.

Responsibilities

• B2B Campaign Strategy: Work with GTM leaders to coordinate comprehensive digital marketing campaign strategies that align with overall business objectives. Leveraging marketing performance data to plan and launch effective marketing campaigns.
• B2B Channel Management: Manage and report on campaigns across various channels and throughout the marketing funnel including events, paid search, social media, display advertising, and email marketing.
• Content Reporting: Work with the content team to track campaign content assets, including ad copy, landing pages, blogs, email, and social media content.
• Performance Analysis: Track and analyze campaign performance metrics, identify areas for improvement, and optimize campaigns for maximum ROI.
• Budget Reporting: Report on campaign budgets, ensuring optimal allocation of resources across channels for optimal results.
• Reporting and Communication: Provide regular reports on campaign performance by source to GTM leadership, highlighting successes and areas for optimization.

Qualifications

• 3-5 years of proven experience in digital marketing campaign management, with a track record of achieving measurable results.
• Strong understanding of various B2B digital marketing channels and tactics.
• Experience with Salesforce reporting
• Experience with Hubspot campaign management
• Experience with marketing automation platforms and analytics tools.
• Excellent project management and organizational skills.
• Data-driven mindset with the ability to analyze and interpret campaign data.
• Strong communication and interpersonal skills, with the ability to collaborate effectively across teams.

66degrees is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to actual or perceived race, color, religion, sex, gender, gender identity, national origin, age, weight, height, marital status, sexual orientation, veteran status, disability status or other legally protected class.