Senior Director, Reactivations (m/f/x)

The role

At HelloFresh, we want to revolutionize the way we eat by making it more convenient and exciting to cook meals from scratch. We have offices all over the world and we deliver delicious meals to millions of people every week. The HelloFresh team is diverse, high-performing, and international, and our work environment is an inspiring space where you can thrive as a result. 

HelloFresh is proud to have a very successful story of launching new products in over 17 countries and multiple brands over the last 10 years. As a Senior Director of International Reactivations, you’ll be leading efforts to make our marketing and digital products better and give customers a reason to come back across our brands. This is a very exciting opportunity for someone who wants to make an immediate impact and influence how HelloFresh will continue to grow as a business. It has high visibility and will interface with multiple disciplines across the business. 

What you’ll do 

• Own business results for HelloFresh’s customer winback activity 
• Lead the marketing strategy and create the vision for our winback campaigns across our international markets 
• Collaborate with cross-functional teams and business stakeholders from marketing, CRM, analytics
• Influence the product roadmap of the Reactivation Product team and the AdTech Product team to enable your team to drive impact through high velocity and quality of experiments.Define and continuously refine success measures (KPIs) for the business under your leadership. 
• Coach and lead a team of passionate audience managers and channel managers
• Continuously identify business opportunities through stakeholder engagement and data analysis. 
• Budget and forecast Reactivations in the local teams P&Ls.

What you’ll bring 

• 8+ years of experience leading growth teams, ideally at the cross-section of marketing and tech
• You thrive when there’s an opportunity to dive deep into data and use the insights to create strategies and experiments to achieve acquisition and retention goals.
• You have led marketing managers, fostering their professional development and career growth. Having experience leading product teams is a plus.
• You are willing to work with your team pushing for better results and helping them achieve ambitious goals 
• You have an experimentation and learning-fast mindset
• Outstanding written and oral communication that can break down complex concepts and adapt communication to different audiences