350.org is looking for an experienced, skilled and strategic Senior U.S. Digital Campaigner. The Senior U.S. Digital Campaigner will serve on the US Digital team, and work closely with global Digital Engagement and Digital Organizing teams to drive bold, effective multi-platform digital campaigns. This includes developing and implementing digital strategy across all key US campaigns, engaging in key mobilizations, and collaborating with 350.org staff and partners on online-to-offline organizing and mobilization strategy.
350.org is building a global grassroots movement to stop the fossil fuel industry from destroying our climate. Our online campaigns, grassroots organizing, and mass public actions are led from the bottom up by thousands of volunteer organizers in over 188 countries. 350.org works hard to organize in a new way—everywhere at once, using online tools to facilitate strategic offline action. We want to be a laboratory for the best ways to strengthen the climate movement and catalyze transformation around the world. The values that guide and drive our work are listed here.
In the US, 350 fights for a just and equitable world by stopping the fossil fuel industry from continuing to destroy our climate. We do this by building a powerful multiracial movement to confront and isolate the fossil fuel industry.
Our Commitment to Diversity, Equity and Inclusion
350.org is an equal opportunity employer. 350.org strives to be an inclusive and collaborative group of people who bring a variety of approaches to the work we do. We are committed to the principles of justice, and we try to build a safe workplace where everyone is treated fairly and enjoys working together. We value new perspectives, ideas of all sorts, and different ways of working. Diverse perspectives and experiences improve the way 350.org carries out our work – including what we decide to work on and how creatively/effectively we do that. We strive to make staff positions accessible to all potential team members, regardless of race, national origin, ethnicity, age, disability, assigned gender, gender expression or identity, sexual orientation or identity, religion or creed, veteran status, marital or parental status, and genetic information. We also strive to include team members in communities most impacted by climate change or impacted by other kinds of environmental, social, and economic injustice.
About the US Senior Digital Campaigner
We’re looking for a creative, driven, flexible, and self-sufficient Senior Digital Campaigner to drive bold, effective campaigns in the United States with an eye towards building long-term grassroots power.
We’re looking for someone who thrives on a team but can work independently remotely; is comfortable using digital tactics and tools to organize communities; able to keep up with the fast pace of rapid-response campaigning; has some understanding of the climate crisis and US politics; is excited to work in coalitions with a diverse range of partners; is an excellent writer with acute attention to detail; has advanced technical skills and is a quick learner, and able to think outside the box and craft compelling content under short time-frames.
And finally, we’re looking for someone who is committed to building a better world, and with the talent and heart to deliver.
Is that you?
Specific responsibilities include:
- Work with the U.S. Digital Team to support long-term digital goals for US campaign work
- Develop digital strategies and implement campaign plans to help 350 and partners to dismantle the pillars of support for the fossil fuel industry
- Craft compelling emails, track metrics and data, produce organic social media content, design graphics and memes, and develop other online content to help achieve campaign goals, shift public narratives about climate change and climate justice, and shine a light on inspiring stories from the climate movement
- Drive online audiences to take offline action and support 350.org’s mobilization efforts with strategic digital recruitment
- Track and analyze digital metrics, including email and social media metrics, to measure success and identify key lessons from campaigns and projects — and use those metrics to share learnings and recommendations with digital and non-digital campaigners alike to help teams strengthen future work
- Identify, cultivate relationships with, and/or collaborate with partner organizations and coalitions on projects and campaigns
- Support webpage creation and campaign website upkeep
- Continually identify and implement new digital tools and platforms, and/or innovative uses of existing tools, to strategically strengthen 350’s tech toolkit in order to help us continue to effectively build the climate movement and win campaigns
- Consistently integrate a deep understanding of key equity concepts into work projects
- Provide on-the-ground digital coverage and amplification for key campaign actions or mobilizations. Some travel will be required for this coverage.
- Internal collaboration: collaborate departmentally and interdepartmentally to develop alignment between 350.org’s global and regional digital strategies
- Work collaboratively with global and regional 350 teams on important cross-cutting issues
- Works closely with the Communications-Digital Associate Director, staff members of the U.S. regional comms-digital team, and wider digital team to implement regional day-to-day digital work, aligned with regional and global strategies
- Other duties as assigned
- 2-3 minimum years of experience as a digital campaigner and/or organizing grassroots movements
- Experience with intersectional advocacy work on issues of race, class, and gender
- Minimum 1 years experience using at least some of the key tools employed by the 350.org digital team, including ActionKit, Action Network, WordPress, mass and peer-to-peer SMS tools, social media platforms, and digital advertising — and willingness and ability to quickly learn how to use new tools and techniques
- Basic literacy in HTML and CSS, ability to create simple website pages using Wordpress
- Experience managing or supporting advocacy email programs with large lists, and with using social media as the voice of an organization, candidate, or brand
- Proven experience at the intersection of online and offline organizing, including using digital tools and communications to recruit volunteers to take on-the-ground action and sustaining supporters’ long-term engagement
- Excellent verbal and written communications skills, with fluency in English. Ability to write well for a variety of audiences and platforms and to distill complex policy, political, and scientific concepts into clear, understandable, and persuasive language
- Expertise building and executing strategic campaigns, good instincts for rapid response, and the flexibility and problem-solving skills needed to make and alter campaign plans in response to rapidly changing news cycles and political landscapes
- Highly organized, skilled at prioritization and time management, and able to manage multiple projects at once without sacrificing quality
- A resilient and flexible team player who is a quick learner and can handle a fast paced, high pressure, highly collaborative team culture
- Flexibility around hours to respond to emergent needs (willingness to work some late nights and weekends)
- Demonstrated experience in working on teams across differences, including race, class, age, sexual orientation, gender identity, language fluency, etc .
Desired (but not required) skills and experiences
- Knowledge of and dedication to the climate justice movement
- A nuanced understanding of the U.S. political landscape, which could include experience working for policymakers or on political campaigns — and an inclination to shake things up
- Experience using online tools for decentralized, volunteer-driven campaigning
- Basic graphic design skills and comfort with tools like Photoshop or Canva and basic video production and editing skills and comfort with online video tools like Animoto
- Experience designing, executing, and analyzing digital tests, including A/B testing for emails and digital ads
- Experience or interest in training volunteers, colleagues, etc. in effective use of digital tools, campaign strategy, or other skills
- Connections to progressive political spaces including volunteer and professional networks.
- Additional language skills, especially Spanish, are a plus
- Comfort and experience working remotely, including with colleagues in multiple time zones
- Proven ability to maintain a healthy work/life balance in fast-paced, high pressure working environments.
Position Type: Full Time
Work Environment: This role is a remote working opportunity in a fast paced, high pressure, highly collaborative team culture. Attendance at global climate summits, forums, or actions will occasionally be requested, based on geographic location,work capacity needs, with health and safety considerations taken into account.
Travel: This role may require occasional travel.
Application Deadline: This job is open until filled, or the hiring manager determines that they can no longer accept applications.
Start Date: Late July/August 2022
Compensation: Tier 2.1 - $80,000
Reporting Line: U.S Communications-Digital Associate Director
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