What we’re looking for:
This is an exciting opportunity to join a world-class team and make a significant impact in the bottom line through revenue generation and optimization. The Digital Media Coordinator plays an integral role in outlining effective strategies and techniques for account optimization and profitability. The position requires creative thinking, enthusiasm , and the desire to learn media and become comfortable with large sets of data.
Responsibilities Include, But Are Not Limited To:
Support channel owners with building and executing on campaigns in all major paid social platforms such as Facebook, LinkedIn Ads, and Pinterest Ads
Process audience and creative build requests from channel stakeholders
Liaise with ad operations to execute A/B creative tests within various paid social channels
Source and negotiate contextually relevant media buys
Work in conjunction with channel owners to conduct thorough research prior to new program launches
Assist channel owners with ad-hoc cross-functional projects and reports
Coordinate and support monitoring of campaign management of paid social campaigns including monitoring account and campaign performance, troubleshooting issues and identifying new opportunities
Perform audience research to develop new campaign ideas for PPC and contextual channels
Things That Should Be in Your Background:
Related undergraduate degree – marketing, business, etc.
Understanding of media strategies across paid digital media channels
Familiarity with concepts related to direct management of PPC channels (ie LinkedIn) as well as contextual, direct media buys
Other Attributes That Will Help You in This Role:
Attention to detail
Multi-tasking, flexibility and ability to consistently evaluate priorities
Creative and enjoys using data to problem solve
Enjoys close collaboration with others
Enthusiasm and the ability to thrive in an environment of constant change
About 2U Inc. (NASDAQ: TWOU)
Eliminating the back row in higher education is not just a metaphor–it’s our mission. For more than a decade, 2U, Inc., a global leader in education technology, has been a trusted partner and brand steward of great universities. We build, deliver, and support more than 250 digital and in-person educational offerings, including graduate degrees, professional certificates, Trilogy-powered boot camps, and GetSmarter short courses. Together with our partners, 2U has positively transformed the lives of more than 150,000 students and lifelong learners. To learn more, visit 2U.com. #NoBackRow
2U Diversity and Inclusion Statement
At 2U, we are committed to creating and sustaining a culture that embodies diverse walks of life, ideas, genders, ages, races, cultures, sexual orientations, abilities and other unique qualities of our employees. We strive to offer a workplace where every employee feels empowered by the ways in which we are different, as well as the ways in which we are the same.
Why It’s Great to Work at 2U
2U offers a high-energy work environment that’s both challenging and fun. We work hard, but our offices are casual and social places. We wear jeans to work and fuel brainstorming sessions with snacks and seltzer.
2U offers a comprehensive benefits package:
- Medical, dental, and vision coverage
- Life insurance, disability and 401(k)
- Unlimited snacks and drinks
- Tuition reimbursement program
- Generous paid leave policies including unlimited PTO for your vacation, personal, or sick days
- Additional time off benefits include:
- time off to volunteer for non-profit organizations
- parental leave after 9 months of employment
- holidays that include a winter break from Christmas through New Year and more!
Note: The above statements are intended to describe the general nature and level of work performed by individuals assigned to this position, and are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required. All employees may be required to perform duties outside of their normal responsibilities from time to time, as needed.
2U is an equal opportunity employer that does not discriminate against applicants or employees and ensures equal employment opportunity for all persons regardless of their race, creed, color, religion, sex, sexual orientation, pregnancy, national origin, age, marital status, disability, citizenship, military or veterans’ status, or any other classifications protected by applicable federal, state or local laws. 2U’s equal opportunity policy applies to all terms and conditions of employment, including but not limited to recruiting, hiring, training, promotion, job benefits, pay and dismissal.
2U will consider qualified job applicants with criminal histories in a manner consistent with applicable law, including Los Angeles' Fair Chance Ordinance.