Summary of Job:

The Manager, AB Testing and Data Operations will lead a team of Marketing Technology Analysts and Coordinators, focusing on the CRO implementation and tech product suite behind testing and data operations. They will support existing technology integrations, tag management, and data feeds and enable personalization and testing at scale. They will monitor existing products and initiatives and serve as a point of contact between the marketing and tech teams for initiating new product trials, reporting and resolving bugs/errors, and building the requirements for and prioritizing enhancements to existing internal Marketing products.

Key Role and Responsibilities: 

People Management

  • Establish team goals, responsibilities, and processes, and to set responsibilities for analysts and coordinators.
  • Encourage cooperation and is inclusive of team members’ diverse skills/expertise
  • Meet with direct reports on a weekly basis to manage performance, review day-to-day responsibilities and provide ongoing feedback and recommendations for improvement
  • Work with direct reports to build ongoing professional development plans and strategies
  • Continuously challenge and empower team members to identify innovative solutions to current work challenges.
  • Reinforce and encourage a collaborative team environment

Planning and Communication 

  • Design, communicate, improve and ensure adherence to marketing ops processes
  • Work with various stakeholder groups to refine product and technical requirements to support overall marketing objectives
  • Train and educate internal 2U stakeholders on available marketing technology products, and ensure users understand the purpose of each product, and when and how to use them effectively
  • Research products and vendors, and conduct vendor assessments based on stakeholder requirements and business needs
  • Provide input into marketing technology roadmap based on stakeholder needs and priority
  • Ongoing research and analysis of overall marketing technology landscape 

Product Management 

  • Manage, prioritize and communicate critical bugs and issues to the engineering team and/or vendors
  • Maintain documentation around varying use cases, user groups, and satisfaction levels for marketing technology products
  • Ensure all marketing technology products are aligned with strategy and adheres to IT and compliance policies

Implementation 

  • Execute web experimentation across platforms, including inbound marketing websites, demand generation landing pages, and mini-sites
  • Collaborate with marketing stakeholders to align on testing strategy and upcoming initiatives
  • Develop and champion new testing capabilities (query param triggered content, dynamic deadline content, personalization, exit intent)
  • Interface with Data Science team to maintain and improve web marketing data tables

Education and Experience:

 

  • Bachelor’s degree, preferably in business, computer science, or a quantitative field

 

  • Minimum 4-6 years industry experience
  • Experience with Google Analytics and Google Tag Manager (certification preferred)
  • Experience with additional web analytics tools (Omniture, WebTrends), Segment (formerly Segment.io), and Salesforce CRM
  • Experience with A/B/Multivariate testing tools such as Optimizely
  • Comfortable learning and discussing technical concepts
  • Exemplary planning, communication and organizational skills
  • Broad knowledge of the marketing technology space
  • Experience working on cross functional teams with multiple stakeholders
  • Knowledge of HTML, CSS, Javascript and other programming languages preferred

 

About 2U Inc. (NASDAQ: TWOU)

Eliminating the back row in higher education is not just a metaphor–it’s our mission. For more than a decade, 2U, Inc., a global leader in education technology, has been a trusted partner and brand steward of great universities. We build, deliver, and support more than 250 digital and in-person educational offerings, including graduate degrees, professional certificates, Trilogy-powered boot camps, and GetSmarter short courses. Together with our partners, 2U has positively transformed the lives of more than 150,000 students and lifelong learners. To learn more, visit 2U.com. #NoBackRow

2U Diversity and Inclusion Statement

At 2U, we are committed to creating and sustaining a culture that embodies diverse walks of life, ideas, genders, ages, races, cultures, sexual orientations, abilities and other unique qualities of our employees. We strive to offer a workplace where every employee feels empowered by the ways in which we are different, as well as the ways in which we are the same. 

Why It’s Great to Work at 2U

2U offers a high-energy work environment that’s both challenging and fun. We work hard, but our offices are casual and social places. We wear jeans to work and fuel brainstorming sessions with snacks and seltzer. 

Benefits

2U offers a comprehensive benefits package:

  • Medical, dental, and vision coverage
  • Life insurance, disability and 401(k)
  • Unlimited snacks and drinks
  • Tuition reimbursement program
  • Generous paid leave policies including unlimited PTO for your vacation, personal, or sick days
  • Additional time off benefits include:
    • time off to volunteer for non-profit organizations
    • parental leave after 9 months of employment
    • holidays that include a winter break from Christmas through New Year and more!

Note: The above statements are intended to describe the general nature and level of work performed by individuals assigned to this position, and are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required. All employees may be required to perform duties outside of their normal responsibilities from time to time, as needed.

2U is an equal opportunity employer that does not discriminate against applicants or employees and ensures equal employment opportunity for all persons regardless of their race, creed, color, religion, sex, sexual orientation, pregnancy, national origin, age, marital status, disability, citizenship, military or veterans’ status, or any other classifications protected by applicable federal, state or local laws. 2U’s equal opportunity policy applies to all terms and conditions of employment, including but not limited to recruiting, hiring, training, promotion, job benefits, pay and dismissal.

[LA-based positions]

2U will consider qualified job applicants with criminal histories in a manner consistent with applicable law, including Los Angeles' Fair Chance Ordinance.

Apply for this Job

* Required
  
  


U.S. Equal Opportunity Employment Information (Completion is voluntary)

Individuals seeking employment at 2U are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. You are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements.

Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.


Form CC-305

OMB Control Number 1250-0005

Expires 1/31/2020

Voluntary Self-Identification of Disability

Why are you being asked to complete this form?

Because we do business with the government, we must reach out to, hire, and provide equal opportunity to qualified people with disabilities1. To help us measure how well we are doing, we are asking you to tell us if you have a disability or if you ever had a disability. Completing this form is voluntary, but we hope that you will choose to fill it out. If you are applying for a job, any answer you give will be kept private and will not be used against you in any way.

If you already work for us, your answer will not be used against you in any way. Because a person may become disabled at any time, we are required to ask all of our employees to update their information every five years. You may voluntarily self-identify as having a disability on this form without fear of any punishment because you did not identify as having a disability earlier.

How do I know if I have a disability?

You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Disabilities include, but are not limited to:

  • Blindness
  • Deafness
  • Cancer
  • Diabetes
  • Epilepsy
  • Autism
  • Cerebral palsy
  • HIV/AIDS
  • Schizophrenia
  • Muscular dystrophy
  • Bipolar disorder
  • Major depression
  • Multiple sclerosis (MS)
  • Missing limbs or partially missing limbs
  • Post-traumatic stress disorder (PTSD)
  • Obsessive compulsive disorder
  • Impairments requiring the use of a wheelchair
  • Intellectual disability (previously called mental retardation)
Reasonable Accommodation Notice

Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.

1Section 503 of the Rehabilitation Act of 1973, as amended. For more information about this form or the equal employment obligations of Federal contractors, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.