Who We Are:
Founded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our studios responsible for developing 2K’s portfolio of world-class games across multiple platforms, include Visual Concepts, Firaxis, Hangar 13, CatDaddy, Cloud Chamber, and HB Studios. Our portfolio of titles is expanding due to our global strategic plan, building and acquiring exciting studios whose content continues to inspire all of us! 2K publishes titles in today’s most popular gaming genres, including sports, shooters, action, role-playing, strategy, casual, and family entertainment.
Our team of engineers, marketers, artists, writers, data scientists, producers, problem solvers and doers, are the professional publishing stewards of our growing library of critically-acclaimed franchises such as NBA 2K, Battleborn, BioShock, Borderlands, The Darkness, Mafia, Sid Meier’s Civilization, WWE 2K, and XCOM.
At 2K, we pride ourselves on creating an inclusive work environment, which means encouraging our teams to Come as You Are and do your best work! We are dedicated to diversity and inclusion, and want our community of candidates to reflect this commitment. We encourage all interested applicants to explore our global positions.
2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO).
What We Need:
2K is looking for a Senior Brand Manager for our upcoming Marvel’s Midnight Suns tactical RPG. Reporting to the Director of Global Marketing Strategy for Firaxis, the ideal candidate will have a wealth of knowledge about tactics games with previous experience in one or more of the following areas: consumer insights and data analytics, game development, and product management. The ideal candidate will have expertise synthesizing research and data to identify accurate target audiences, marketing strategies, and positioning that can connect with players on an emotional level. You have experience in always-on, live service marketing activities that can drive long-term engagement with players.
Striking that balance between art and science, you work collaboratively to build innovating marketing programs with cross-functional publishing teams, development teams, external agencies, and studio leadership based on established KPI's for the business.
Bonus points if you can identify the difference between a wizard and the Sorcerer Supreme.
What You Will Do:
In this role, you will have to wear several different hats: diplomat, strategist, data analyst, creative genius, organizer, and front-line executer. You will work closely with the Development Studio and Global Publishing partners to develop and execute insights-driven, global brand marketing strategies from initial concept inception through development, launch, and beyond, maximizing long-term acquisition, engagement, retention, and monetization.
Set global marketing and brand strategies, defining target audience, product positioning, and franchise key performance indicators overseeing the tracking and analysis of marketing program returns.
Immerse yourself in our brands and act as a franchise evangelist to inspire our internal and external partners to innovate, develop, and drive amazing marketing programs.
Lead marketing teams to brief and guide campaign development process and ensure campaigns are on brand and set up to deliver the marketing and business targets globally.
Drive the marketing collaboration process that evaluates metrics, flags opportunities/risks, and drives org to solutions that foster acquisition, engagement, and retention.
Define and develop the customer journey across the marketing ecosystem, collaborating with commercial, product development, and marketing teams to deliver on-going brand experiences.
Provide product / competitive expertise for Development, Marketing, and Publishing teams.
Manage briefs for brand creative strategy and development, including digital content, websites, key art, packaging, advertising creative (digital and TV), trailers, social media, sales support materials, events/activations, web, and point-of-sale materials.
Partner with creative agencies and in-house creative departments in the development and flawless execution of marketing plans, creative assets, campaigns, and programs.
Partner with in-house and external public relations & community teams in developing comms strategy/execution.
Manage relationships with all other internal stakeholders across studios, publishing, and all other cross-functional teams to ensure full team collaboration and alignment against the goals of products, campaigns, and programs.
Manage brand marketing budget; authorize, manage, and track expenditures.
Manage the day-to-day communication of internal and external creative partners and help steer all creative materials' approval process.
Project tracking, maintaining & updating deliverable dates to ensure timely delivery of global marketing materials.
Who We Think Will Be a Great Fit:
Strong sense of proactivity and self-starter mentality. Must thrive in an ambiguous environment.
Strong presentation skills.
Proven leader of cross-functional marketing execution teams.
Bachelor's degree in marketing or related field required. MBA preferred.
Minimum of 5-7 years consumer product marketing experience with a demonstrated track record of planning & executing creative marketing programs globally, preferably digital-focused.
Experience developing, presenting, and launching PC/Console game title brand strategies and roll out plans.
Creative thinker and strategist with the ability to think ahead, self-prioritize effectively and contribute cross-functionally.
Understanding of games-as-a-service, virtual goods, and emerging technologies and trends.
Impeccable project management skills and a high degree of comfort in managing multiple projects.
A strong foundational understanding of both consumer research and business analytics.
Excellent analytical, verbal, and written communication/presentation skills and a proven ability to work collaboratively across a number of internal, external, and international teams.
Results-oriented, self-motivated, extremely organized, and detail-oriented.
Moderate travel required (industry events, developer visits, sales support / satellite office meetings.)
Must live or be willing to relocate to the Bay Area. Onsite work is hybrid, 3 days/week
Marvel fandom and/or experience marketing massive entertainment properties is a major plus
As an equal opportunity employer, we are committed to ensuring that qualified individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform their essential job functions, and to receive other benefits and privileges of employment. Please contact us if you need reasonable accommodation.
Please note that 2K Games and its studios never uses instant messaging apps or personal email accounts to contact prospective employees or conduct interviews and when emailing, only use 2K.com accounts.