Who We Are:
2K publishes some of the most popular video game franchises on the planet, including Borderlands, BioShock, NBA 2K, WWE 2K, PGA TOUR 2K, XCOM and Sid Meier’s Civilization. Our Marketing teams are comprised of experienced and talented professionals who work together and across the company to create memorable and innovative campaigns for industry-leading titles.
What We Need:
The Senior Manager of Marketing will play an integral role in driving Americas marketing strategy, as well as execution of integrated marketing efforts. The role will also help develop go to market plans for each market in the region and work with cross-functional teams to ensure those plans are executed effectively, and are optimized as needed, to meet business and marketing targets.
What You Will Do:
Reporting to the Senior Director of Marketing, Americas + ANZ Core Games, you will be responsible for driving marketing strategy and execution for Americas. In addition, you will participate in:
Building integrated marketing plans for allocated titles that drive awareness, engagement and purchase intent at launch and throughout product lifecycles.
Developing specific marketing plans for in-game events/promotions/partnership activities and determining the communication and go to market execution plans for each to drive awareness, engagement and sales in Americas.
Creating and overseeing, in partnership with Influencer Marketing and Global Brand teams, relevant ideas and activations pertaining to influencers and social media content.
Developing and managing of marketing budget proposals, demonstrating clear understanding of business targets, audiences and how to reach them, and including ideas for growth that may require more funding or ideas for efficiency or budget reallocation.
Developing paid media plans and owning relationship with media agency.
Writing media strategy and briefing/managing agency through creation of full cycle media plans in partnership with Global Brand and Performance Marketing teams. Challenging the agency for more transparency on what is working and what isn’t, with ability to continually optimize away from low impact/efficiency media, as well as driving innovation/media firsts to reach our different audiences in an impactful way.
Developing retail/promotional marketing plans in collaboration with Channel/Sales team, driving innovation and ensuring the best possible allocation of budget vs. targets for launch activities and yearly promotional calendars. Partnering with sales and channel team and monitor promotional sales results to ensure targets are being met, learnings are registered and incorporated into the next promotional plan.
Inputting into business targets, promotional pricing plans, digital vs. physical product sales plans and ensuring translation into relevant marketing plans/actions.
Liaising between media and creative teams to build relevant Americas assets for paid media and retail campaigns within required timelines while ensuring relevant, contextual and ‘on brand’ creative is delivered. Lead to rethink our retail creative and drive awareness of the promotion/sale without diluting the brand of each game.
Contributing to global marketing strategies, ensuring Americas requirements are being met.
Liaising with Performance Marketing, Commercial and Analytics teams to mine data and insight into game behaviors, sales achievement, audience/consumer behaviors, paid media KPIs, creative usage/engagement and CRM results in each relevant territory, developing actions for marketing to continuously optimize and strive to exceed targets.
Being a true expert on our products, our consumers, our competitors and culture.
Managing and leading direct report(s) to provide timely updates, assets and direction, along with managing timelines to ensure all milestones are achieved throughout planning and execution phases.
Who We Think Will Be A Great Fit:
Huge give a sh*t factor
Insight-driven marketer who cares equally about brand reputation and meeting sales/revenue targets
Self-starter, able to take ownership over tasks and carry them throughout to the end
Strong communicator and collaborator
Thrive in a fast-paced, dynamic and flexible environment
Business-oriented marketing leader with a proven track record of success and achievement in marketing strategy, product marketing and being held accountable for results
Country / business general management experience
Territory P&L and/or budget experience; ownership preferred
Minimum 5-7+ years of experience working for a consumer brand, on the brand, media and/or agency side with relevant go to market experience
Experience in all major areas of marketing strongly preferred, including online and offline, brand and product marketing, search, CRM, social media, communications and influencer marketing
Experience developing regional marketing strategies based on global brand framework.
Experience strategizing and executing paid media campaigns, with experience managing media agency from client side preferred.
Experience strategizing and executing retail marketing campaigns
Above average knowledge of videogames
Ability to seamlessly integrate into existing marketing team and build trust and credibility with product development, commercial and other internal and external partners
BA / BS and MBA preferred