Who We Are:

2K publishes some of the most popular video game franchises in the world including Borderlands, BioShock, NBA 2K, WWE 2K, PGA 2K, XCOM, and Sid Meier’s Civilization. Our team is comprised of experienced and talented marketing professionals and an exceptional communications team working together across the company to build memorable and innovative campaigns for industry leading video gaming titles.

What We Need:

As the project lead for the New Franchise (Kids and Family) slate of products, the Director of Global Marketing is responsible to lead and drive the development of the global marketing strategy, guiding and in partnership with cross-functional stakeholders globally, to maximise brand growth and deliver business objectives. The successful candidate will have a proven track record in global marketing strategy development and execution, brand strategy definition and growth, multi-year product development and management and live-service marketing.

Reporting to the Vice President, Global Marketing, you will lead Global Marketing and Brand strategy and marketing for the complete slate of projects

Global Marketing and Product Strategy

  • Starting with the insights- customer, product, competitor, cultural etc. build and drive strategic marketing planning
  • Lead the Marketing team working closely with regional and cross functional marketing team to build and evolve marketing strategy, define customer journeys and target audience prioritisation, product positioning, cross sell and upsell strategies and key messaging and content plans
  • Collaborate with product development teams to ensure products meet relevant positioning, are feature competitive and relevant and partner with development team on multi-year franchise roadmaps
  • Work with the studio game teams and develops strategic plan around user engagement and acquisition, and helps execute against the plan and tactics
  • Direct global property and creative strategy and development across digital content, key art, packaging, content (digital and TV), trailers, social media, sales support materials, events/activations, performance marketing, web and point-of-sales materials.

Global Approach

  • Demonstrate understanding of cultural practices and global perspectives and adapt solutions based on information-based decisions and overall marketing needs
  • Define and work with relevant teams to guide development of go-to-market, user acquisition, engagement & retention strategies in territories,
  • Maintain constant contact with international marketing teams in the US, Europe and Asia regarding regional marketing approaches and insights to ensure on brand and strategy but locally relevant to drive the business forward and connect with our consumer

Optimisation and Innovation:

  • Define metrics to determine what is working and what isn’t and lead marketing collaboration framework process that evaluates metrics, flags opportunities / risks and drives org to solutions that foster positive player relationships, as well as business targets
  • Incorporate industry practices derived from analysis of in-game data, sales numbers and financial metrics and communicate key takeaways to management, as well as driving relevant actions to continuosly optimize all marketing plans and actions globally and in territory
  • Foster and drive an innovative mentality to test and learn new things and challenge the status quo
  • Drive live service player engagement via integrated dev / analytics / marketing / regional efforts

Collaboration and Communication

  • Regularly partner, present and report to studio leadership and 2K partners on marketing strategies, plans, findings, results and recommendations
  • Working directly with commercial and other 2K cross functional teams to develop growth plans and provide relevant marketing insight and guidance
  • Oversees and direct the tasks and progress of both direct and indirect reports, weekly, if not daily, meetings to sync up and observe production

Who We Believe Will Be A Great Fit:

  • Business oriented marketing leader with a proven track record of success and achievement in brand strategy, product, and live-service marketing
  • Minimum 8+ years experience in marketing roles at top tier companies - mobile or interactive entertainment, CPG, consulting, or e-commerce
  • Experience in all major areas of marketing, including mobile, performance, online and offline, brand and product marketing, search, CRM, social media, and PR
  • Project Management and coordination across functional groups, studios and external partners / licensors
  • Experience working with licensors / licensees
  • Ability to build relationships at Executive level
  • BA / BS from a top-tier institution and MBA preferred
  • Experience leading, growing and developing a team of direct reports
  • Strong communicator and collaborator
  • Superlative organisational/time leadership skills
  • Thrive in a fast-paced, dynamic, flexible environment
  • Passion for video games and/or kids and family entertainment

About 2K:

Founded in 2005, 2K develops and publishes interactive entertainment globally for console systems, handheld gaming systems and personal computers, including smartphones and tablets, which are delivered through physical retail, digital download, online platforms and cloud streaming services. 2K titles feature in today’s most popular gaming genres, including shooters, action, role-playing, strategy, sports, casual, and family entertainment. The 2K label has some of the most talented development studios in the world today, including Firaxis Games, Visual Concepts, 2K Marin, 2K Czech, Hangar 13, Cat Daddy Games and 2K China. 2K’s stable of high-quality titles includes the critically acclaimed BioShock®, Borderlands™ and XCOM® franchises, the beloved Sid Meier’s Civilization series, the popular WWE 2K franchise and NBA 2K, the #1 rated and #1 selling basketball franchise. 2K is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO). For more information, please visit www.2k.com

2K is an equal opportunities employer and as such will endeavor to provide reasonable adjustments throughout the recruitment process where required. We invite candidates to notify us should they wish to discuss any reasonable adjustments.

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