21.co is the world’s leader in providing access to crypto through simple and easy to use products. 

21.co is the parent company of 21Shares, one of the world’s largest issuers of cryptocurrency-backed exchange traded products (ETPs) – which is powered by Onyx, a proprietary technology platform used to issue and operate cryptocurrency ETPs for 21Shares and third parties.

21Shares was one of the first to issue a bitcoin ETP in 2019 and manages a suite of ETFs in the U.S., including a spot bitcoin ETF and 40’ Act vehicles.  

The company has offices in Zurich, London, and New York. 21.co was founded in 2018 by Hany Rashwan and Ophelia Snyder. Cathie Wood, Chief Executive Officer & Chief Investment Officer of ARK Invest is a board member.

About the Role:

21.co, parent company of 21Shares, is looking for a Public Relations Manager, with public relations and media experience. The PR Manager will join a fast paced and nimble in-house Communications/PR team supporting our 21.co and 21Shares brands. This highly motivated person will support the team in externally promoting our products and brands to the business, finance, technology and crypto press. In addition, this role will help coordinate critical timelines, calendars and preparation for industry events, awards submissions, as well as news coordination with our social and marketing teams. Candidates should be comfortable managing agencies as well as have pre-existing relationships with reporters. 

Who You Are:

  • Thoughtful and excited for a challenge
  • Extreme attention to detail
  • Exceptional writing and editing skills
  • Ability to work in a fast paced environment

What You Will Be Doing:

  • Execute the overall communications strategy for 21.co / 21Shares
  • Write and update press releases and other press and marketing materials
  • Coordinate speaking opportunities and media outreach at external events working closely with the Marketing team and PR agencies
  • Organize and maintain industry conference/events/awards calendar and help identify opportunities to place key executives at events that will support greater company objectives
  • Develop close working relationships with PR agencies on:
    • Monitoring industry news and flag issues and trends and relevant coverage, track and maintain media coverage
    • Media pitches for reporters
    • Rapid commentary opportunities
  • Brainstorming ideas on ways to leverage 21.co / 21Shares product initiatives
  • Develop strong relationship with with other departments (Sales, Product, Engineering, Research) for commentary, thought leadership and review

Requirement: 

  • 5+ years of experience at a PR agency or in-house at a fintech or crypto company
  • Bachelor's degree in Journalism, Communications, or Public Relations
  • Strong writing skills required
  • Become a crypto nerd – have the desire to follow and understand current events and how the media covers them
  • Ability to communicate news-worthy topics to the press
  • Experience and understanding of the crypto industry is a plus
  • Startup mentality and experience a plus
  • Pre-existing relationships with reporters in the business, finance, technology and crypto sectors
  • Fluent in English; preferably also in German / French

This role is based in London OR Zurich and will be expected to work from our London OR Zurich office in a hybrid model Monday - Wednesday.

Apply for this Job

* Required

resume chosen  
(File types: pdf, doc, docx, txt, rtf)
cover_letter chosen  
(File types: pdf, doc, docx, txt, rtf)


Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in 21.co’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.


Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.


Our system has flagged this application as potentially being associated with bot traffic. Please turn off any VPNs, clear your browser cache and cookies, or try submitting your application in a different browser. If this issue persists, please reach out to our support team via our help center.
Please complete the reCAPTCHA above.