Lume is a 4-year-old fast growing eCommerce deodorant and personal care brand that’s transforming the way that humans do hygiene. We recently joined forces with Harry’s, another disruptive brand with great people and infrastructure, to accelerate our growth. We are a team of self-starters that roll up our sleeves and get it done. Our style is collaborative, and very fast-paced so an adaptive personality is a must.

 

About the Role

We’re looking for a Senior Associate, Performance Marketing to join our team. In this role, you will define the strategy, manage, and efficiently scale customer acquisition driven through digital and offline paid marketing channels. You will report to the Head of Growth and work alongside a team of highly-motivated, collaborative growth marketers.

Responsibilities:

Channel Management:

  • Define the strategy, manage, and efficiently scale new customer acquisition driven through digital and offline paid marketing channels.
  • Own all aspects of day-to-day growth marketing channel management: audience targeting, creative development, media buying and optimization, ROI measurement.
  • Consistently hit new customer growth, revenue, cost per customer acquired, and ROI targets. 
  • Drive continuous improvement by turning insights into testable hypotheses, running experiments, mining data for optimization opportunities, and negotiating for attractive media rates and deals.
  • Collaborate with designers, videographers, and web developers to create effective ads, landing pages, and site experiences.
  • Compile industry research, competitive intel, information about new tools and opportunities, and produce recommendations for how to take advantage of these things.

 

Data Analysis: 

  • Track and report on the performance of marketing campaigns at a granular level and using multiple different forms of ROI measurement.
  • Conduct in-depth data analyses, draw actionable insights, and distill key takeaways.
  • Design and measure the results of experiments and A/B tests with close attention to detail paid to potential biases, statistical significance, and what we have and haven’t learned from each. 

 

Cross-functional collaboration:

  • Work cross-functionally with internal teams like: Creative, Web, Analytics, Customer Support and others to deeply understand the customer journey and drive improvements.
  • Manage and get maximum leverage out of relationships with external partners.

 

This might describe you:

  • Bachelor’s degree, or equivalent experience.
  • 2+ years work experience in an analytically challenging role; hands-on growth marketing management at a DTC / ecom company or direct response focused media agency is a plus.
  • Expert in Excel; experience with SQL, Python, or other data tools is a plus. 
  • Insatiably curious and motivated by learning and mastering new things, with a knowledge of and in interest in direct-to-consumer growth marketing.
  • Hustle mentality; highly self-motivated and self-directed in your work with a bias towards action.
  • Intensely data-driven in your approach to solving problems, top-notch analytical skills.
  • Structured thinker and communicator; able to break down and solve complex problems.
  • Ability to independently prioritize time and stay organized in a fast-paced work environment.
  • Zero ego team player, always thinking about how to help those around you.
  • Sense of humor -- we take our work seriously and ourselves un-seriously

Lume is committed to bringing together individuals from different backgrounds and perspectives. We strive to create an inclusive environment where everyone can thrive, feel a sense of belonging, and do great work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, veteran status, sex, parental status, gender identity or expression, transgender status, sexual orientation, national origin, age, disability or genetic information. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our company.

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