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About Us:
Twitch is the world's biggest live streaming service, with global communities built around gaming, entertainment, music, sports, cooking, and more. It is where thousands of communities come together for whatever, every day.
We're about community, inside and out. You'll find coworkers who are eager to team up, collaborate, and smash (or elegantly solve) problems together. We're on a quest to empower live communities, so if this sounds good to you, see what we're up to on LinkedIn and Twitter, and discover the projects we're solving on our Blog. Be sure to explore our Interviewing Guide and Instagram channel to learn how to ace our interview process.
About the Role:
As CRM Manager you will be instrumental in the tactical execution of multi-channel CRM programs for millions of Twitch users around the world. Comfortable with HTML and data-driven, you will work cross-functionally to manage best-in-class campaigns and programs that bolster our relationships with the global Twitch community. The CRM Manager will report into the Senior Lifecycle Manager.This position can be located in San Francisco, CA or remotely across the US.
You Will:
- Own the global CRM editorial calendar
- Conceive, build and deploy tactical one-off messages (email, mobile, on-platform) and campaigns
- A/B test and optimize messaging, content and tone to ensure improvement of O&O metrics
- Report post-campaign results to key stakeholders; share insights and learnings
- Recommend targeted audiences
You Have:
- 4+ years experience in CRM
- Proven track record of successfully managing and optimizing campaigns — using email, push and on-platform notifications — that drive drive user engagement and retention
- Comfortable working with HTML and CSS; can easily customize templates
- International marketing experience
- Comprehensive knowledge of enterprise CRM/ESP tools
- Comfortable handling and processing large data sets
- Ability to work cross functionally
Bonus Points
- You are a Twitch user
- Familiarity with the Twitch community and gaming space
- Knowledge and experience in setting up testing frameworks
Location(s): San Francisco, CA or Remote- United States
Contract Length: 11 months (per length of service policy)
We are an equal opportunity employer and value diversity at Twitch. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, veteran status, or disability status, or other legally protected status.
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Pursuant to the Los Angeles Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Twitch values your privacy. Please consult our Candidate Privacy Notice, for information about how we collect, use, and disclose personal information of our candidates.
#LI-Remote
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from our lowest geographic market up to our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience.
