Job Title: Associate Creative Director - Copy


Location: Manila, Philippines

 

A LITTLE BIT ABOUT THE ROLE:

The Associate Creative Director - Copy combines campaign planning, creative strategy & copywriting. They are experts in storytelling and dramatization of subject matter. Their role is to create inspiring and exciting campaigns that go beyond the client brief, and help deliver tangible & measurable results for our client.  

 

WHAT YOU WILL BE DOING:

Key responsibilities and accountabilities 

Creative Thinking and Writing Skills 

  • To be responsible for the conceptualization and execution of small, mid and large size thematic and tactical campaigns, across social, ecommerce & digital.
  • To understand the importance of brand & creative strategy and deliver output that is both creative and effective. 
  • To understand the importance of telling stories 
  • To ensure consistency and quality across all written content 
  • To write short and long form copy, scripts, etc. 
  • To create and repurpose content for different usages 
  • Someone who can think video, content, editorial - very ideas/creative person
  • To maintain a high awareness of relevant trending topics and news to identify content opportunities 

Social Media Expertise  

  • Optimizing social media content (language, message, tone) on the basis of the behaviour of our target audience 
  • Understanding social media insights (reach, engagement etc.), and working with the analytics team to implement learnings and sharpen/better content.

Project Management 

  • To work closely with internal teams, marketing managers and cross-functional teams to create strong concepts from initial briefing 
  • To set tone and drive creativity, working closely with agency and client leads to ensure creative excellence, timeliness and integrated thinking on what’s best for the brand. 
  • To combine an authoritative voice and consumer education with comprehensive marketing integration. 
  • To provide social support and consultation to cross-functional teams across products verticals, marketing, PR etc. 

 

WHAT YOU WILL NEED TO BE GREAT IN THIS ROLE: 

Role-specific skills, knowledge and experience 

A minimum of 6 as a Copywriter at / across top-level agencies, with a strong digital background. 

  • Experience of working with international & national brands, having delivered pan-India large-scale campaigns
  • A thorough understanding of how content can play out across multiple mediums.
  • Someone who can think video, content, editorial - very ideas/creative person
  • Good copy hands-on experience - needs to get GenZ and Millennials     
  • Demonstrated ability to combine and translate complex material from different sources and contexts into stories and content that engage and resonate with target audiences

Prior experience writing spots for television is a must. 

An in-depth understanding of social media platforms is a must. 

 Personal Attributes: 

  •        Confident and comfortable working in a fast-paced, changing client environment
  •        A passionate and inspiring writer
  •        Self-motivated, working with little supervision
  •        Collaborative team player, open minded – nonpolitical
  •        Discrete about all confidential and personal information
  •        Driven, proactive, helpful, and enthusiastic team player

A LITTLE BIT ABOUT US:

OLIVER provides clients with dedicated agencies. We do this because we believe the traditional agency model is not fit for the speed of modern marketing. Businesses want, and rightly demand, the same quality of strategic and creative thinking the traditional agency provides, but at a speed that befits how they now work.

The traditional agency outside-in model means that huge quantities of time are wasted in the back and forth and linear processes between agencies and clients. OLIVER agencies come to the client, live inside their office and solve their problems collaboratively.

OLIVER agencies are strategic and creative, whilst being agile and adaptive. They cover the full range of integrated marketing, but at the speed that businesses now demand. We allow our clients to work in real time. Creating better work, at pace.

 

OUR VALUES AND HOW TO LIVE THEM: 

Ambition – you look for opportunities to deliver greater value to those around you.  

Imagination – you identify a range of solutions to problems.

Inclusion – to be actively pro-inclusive and anti-racist across our community, clients and creations. 

Inspiration – you lead by example and encourage others to do the same. 

Learning – you have excellent listening skills that helps you to learn from our clients and those around you.  

Results – you accept responsibility for your actions. 

We've set ambitious, market-leading environmental and social goals around sustainability at OLIVER. We have committed to be net zero by 2030 and take far reaching action on DE&I in the sector. We expect everyone to contribute to our mission, embedding sustainability into every department and through every stage of the project lifecycle. 

Inside Ideas Group and its’ affiliates are equal opportunity employers committed to creating an inclusive working environment where all our employees are encouraged to reach their full potential, and individual differences are valued and respected.  All [suitable] applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodiversity, disability status, or any other characteristic protected by local laws.

 

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