Email Marketing Campaign Manager (FTC - 7 months)

Role: Email Marketing Campaign Manager (FTC - 7 months)

Location: London, England, United Kingdom/Canary Wharf (Hybrid)

ROLE MISSION

Working in partnership with our client, the Email Marketing Manager will quickly slot right into this fast-paced, deadline-driven team, elevating business results by leveraging data, technology, channels, and creative expertise to deliver clear, customer-centric marketing communications. You’ll have the right skills and experience to ensure you hit the ground running and add value from the off.

THIS ROLE IS RIGHT FOR YOU IF...

• You are a strategic thinker, with strong ability to shape strategy and convert into tactical execution 
• You have a command of modern marketing techniques, applying customer segmentation techniques, understanding and applying value-based 
  marketing principles 
• You have a track record of delivering results with strong attention to detail, and a reputation for consistent delivery 
• You show appreciation of commercial consequences of marketing decisions 
• You are creative and enthusiastic, never content with the mediocre, wants to be first and best 
• You are comfortable with ambiguity and transformation, someone who can thrive and inspire others in/to change 
• You are collaborative, listen and engage with all levels of the organisation and our Colleagues, Customers & Clients - you genuinely believe in the power of ideas and solutions from those 
• You believe anything is possible with the right mind-sets, behaviours & capabilities 
• You have the ability to understand, and then navigate the internal workings of the client. You’ll achieve this by developing strong & meaningful stakeholder relationships with key contacts from across the department – relationships that are based on mutual respect
• You are an advocate for promoting positive sustainable behaviours and able to put a sustainability lens on the strategic and creative process.
• You will be open and willing to attend Change the Brief training and soak up recommended research and reading about sustainability issues.

ABOUT THE TEAM YOU WILL BE JOINING

You’ll be working directly with our client team as part of their Marketing Team and they will manage your workload. They live and breathe Financial Services marketing so we’d want you to share their enthusiasm for it too, ideally, with some experience of Financial Services. If you don’t have that, we’d certainly expect you to have experience of working within a medium to large corporate business and understand the governance, logistics, management and people skills this requires. 

As this is a hybrid WFH role (we’ll expect you in the office two days a week), you’ll  need great connectivity at home to use the laptop we’ll supply you.

WHAT YOU WILL BE DOING IN YOUR ROLE

This is a busy and varied role with lots going on.

Key responsibilities will include:

• Manage and deliver the daily strategic and tactical operations of the email channel including understanding the end to end campaign management process within Salesforce Marketing Cloud while conforming to best practices and providing Quality Assurance 
• Influence stakeholders using technical email expertise to ensure best practice is applied across Salesforce account set up; template module creation and execution success in terms of build, design, layout and optimisation 
• Work with agency partners and internal brand teams on email template design, ensuring imagery is on-brand and fit for purpose for use in email 
  journeys 
• Monitor email trends in the wider market with a view to sharing any insight or lessons with the team 
• Be responsible for briefing Targeting Team on data requirements and securing Demand & Planning resource to deliver data on time 
• Schedule and manage all emails through Air Traffic Control process ensuring on time delivery 
• Apply excellent qualitative and quantitative analytical skills using dashboards and reporting tools to measure engagement and commercial KPIs against internal and external benchmarks and to provide detailed analysis and insight on ‘Always On’ and campaign activity to inform and continuously improve future email communications 
• Take ownership of defining, reviewing and updating the control processes behind the design, build and send of marketing emails for the Wealth 
  Management and Digital Investing businesses. This includes training Marketing Managers on Segregation of Duty Controls and to continuously 
  identify and deliver on necessary improvements to ensure flawless execution of email communications 
• Deliver a test & learn plan (email subject line testing, content testing, etc) to drive business outcomes 
• Create and manage third party prospecting databases including sign-up forms and registration emails 
• Build strategic working relationships across a number of teams including Marketing Centre of Excellence, Group Brand, BX Demand & Planning, Virtual Channels, Digital Production, Data Privacy and Compliance. 
• Ensure a robust email resilience communication plan is in place, regularly reviewed and tested.
  

Stakeholder Management and Leadership:

• Manage email demand from key stakeholders across the Wealth Management, Smart Investor and Plan & Invest business 
• Support relationships with key stakeholders across the business to ensure their needs are understood and met, to help achieve their business goals 
• Manage relevant relationships with Risk, Finance, Legal, Compliance and Data Privacy 
• Keep stakeholders informed on all key milestones and raise any issues in a timely and rational manner, providing clear recommendations 
• Use effective and confident stakeholder management to challenge ideas and decisions, in order to ensure that business objectives are met and aligned to marketing strategy
  

Decision-making and Problem Solving:

• Desire to seek out and embrace new ways of working to aid acquisition, trading and the retention of customers 
• Strong analytical skills with ability to build data driven insights 
• Experience in a customer driven organisation with a customer first mindset 
• Risk and Control Objective: 
  • Ensure that all activities and duties are carried out in full compliance with regulatory requirements, Enterprise-Wide Risk Management Framework and internal Policies and Policy Standards.

WHAT SKILLS WILL HELP YOU BE SUCCESSFUL 

Essential Skills/Basic Qualifications:

• Technical and specialised understanding of email marketing 
• Experience with email platforms, design tools and languages (Salesforce, Photoshop, Dreamweaver, SharePoint, HTML/CSS Coding) 
• Effective communication skills - the ability to listen, interpret and articulate complex information relating to the application of Brand guidelines, email optimisation and performance in order to influence and guide senior leaders, colleagues and external agencies 

Desirable skills/Preferred Qualifications:

• Experience in Financial Services industry
• Digital marketing experience 
• Knowledge of email best practices, technologies and engagement trends 
• Time management skills – must be able to manage workload independently in order to hit all deadlines and appropriately communicate any risks. 
• Project management - Strong organizational skills, maintain accurate project records, complying with all control and regulatory requirements.
  

WHEN YOU APPLY…. please indicate your salary expectation, availability and location as we will not be able to progress your application without these.

ABOUT OUR COMPANY

Lots of agencies say they're different. OLIVER is.

OLIVER believes that agencies work better inside a brand's organisation; delivering more effective work at the speed required to drive modern businesses forward. Using our unique Inside Intelligence methodology, we build specialist, dedicated in-house agencies that collaborate with clients to form better marketing solutions.

Established in 2004, our model is now driven by over 4000 people, working across more than 200 in-house agencies globally. Clients include The Guardian, Unilever, Barclaycard, PepsiCo, AXA, The AA, Adidas, BMW, Post Office, and 3M. OLIVER is part of the Inside Ideas Group (IIG), which also includes a global content agency to Adjust your Set, design, experience, and engineering company DARE and property marketing specialists Aylesworth Fleming.

OUR VALUES

We are a company built on our values, we have given you a brief overview below but would love to tell you more.

Be Ambitious to succeed

Be Imaginative to push the boundaries of what’s possible

Be Inspirational to do groundbreaking work

Be always learning and listening to understand

Be Results-focused to exceed expectations

Be actively pro-inclusive and anti-racist across our community, clients and creations

Follow us on  Instagram oliver.talent

Job Id: 9571

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