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Who We Are:

2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO). Founded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our studios responsible for developing 2K’s portfolio of world-class games across multiple platforms, include Visual Concepts, Firaxis, Hangar 13, CatDaddy, Cloud Chamber, 31st Union, HB Studios, and 2K SportsLab. Our portfolio of titles is expanding due to our global strategic plan, building and acquiring exciting studios whose content continues to inspire all of us! 2K publishes titles in today’s most popular gaming genres, including sports, shooters, action, role-playing, strategy, casual, and family entertainment.

Our team of engineers, marketers, artists, writers, data scientists, producers, thinkers and doers, are the professional publishing stewards of 2K’s portfolio currently includes several AAA, sports and entertainment brands, including global powerhouse NBA®️ 2K, renowned BioShock®️, Borderlands®️, Mafia, Sid Meier’s Civilization®️ and XCOM®️ brands; popular WWE®️ 2K and WWE®️ SuperCard franchises, TopSpin 2K25, as well as the critically and commercially acclaimed PGA TOUR®️ 2K

At 2K, we pride ourselves on creating an inclusive work environment, which means encouraging our teams to Come as You Are and do your best work! We encourage ALL applicants to explore our global positions, even if they don’t meet every requirement for the role. If you're interested in the job and think you have what it takes to work at 2K, we encourage you to apply!

Summary:

This is a strong growth position with 2K Asia, publisher of AAA Blockbuster franchises such as BioShock, Borderlands and NBA2K. The Product Executive will be given a chance to manage the Go to market execution of a title and support the senior team members in other areas of marketing and communications across the 2K portfolio, as well as build and maintain the 2K’s social media channels in Korea.

Responsibilities:

Assist in development of a comprehensive marketing and communications strategies, and tactics for 2K’s products
Conceptualize, plan, execute and evaluate performance-driven integrated marketing communications campaigns from announcement through to product launch and lifecycle management.
Manage relationship with media agency in developing, executing and evaluating advertising campaigns with a focus but not limit to digital and social placement.
Work closely with Global Brand and Communications Lead to deliver marketing assets, communications documents and obtain approvals for Korea.
Collate, file and prepare PR coverage report to the Global Communications team.
Manage relationship with Korea key media and influencers
Assist in the logistics for events and press tours including setting up game demo to press, consumers and partners as required.
Contribute to the voice of 2K on our social media channels and give input on growing our community in Korea.
Manage the Korean social brand channels and liaise with the Global Communications lead on social content requests and approvals.
Create and adapt global marketing assets for marketing purposes
Manage and monitor monthly marketing expenses and ensure expenses are within forecast.

Key to success in this role:

5 to 10 years of relevant experience in the marketing, PR and/or Social industry in FMCG, gaming, entertainment marketing or consumer lifestyle brands.
Exposure in executing against Marketing and Communications strategies to meet company objectives.
Digital marketing experience including analysis and evaluation of digital campaign results for feedback and actionable insights, with a broad grounding in offline marketing experience. Social mavens and community leaders, a plus. Mature and analytical with the ability to understand and work towards the company goals.
Strong written and spoken communication, interpersonal and conceptual thinking skills. Written and spoken proficiency in English is a requirement
Resourceful, independent with basic Marketing, PR and/or Social knowledge.
A strong interest for video games appreciated
A strong team player, eye for detail and willingness to learn and roll up their sleeves to get the job done.
Knowledge of Photoshop

As an equal opportunity employer, we are committed to ensuring that qualified individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform their essential job functions, and to receive other benefits and privileges of employment. Please contact us if you need reasonable accommodation.

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Senior Associate / Associate Marketing Manager

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